I picked this up from Mashable thanks to a tweet from @shimmmergirl (thanks Kylie!). Telstra has published its social media guidelines for staff online.
The guidelines comprise a comic strip and a video which I have embedded below.
Great commonsense guidelines but even more important is the decision to publish these which shows that Telstra is is proud of its approach and prepared to share. Next step to get some of those staff blogs on the corporate website and humanise the company.
